IS IT REALLY FAKE FUR? June 4, 2017 – Posted in: Uncategorized
Fake fur is a trend that keeps gaining strength each season. The swinging 60’s saw the rise of a faux fur fashion craze which owed it’s prominence to environmental campaigning aimed at stopping the use of endangered species. Fast forward to the 90’s onwards PETA made fake-fur even groovier with its now longstanding ‘I’d rather go naked than wear fur” and “Ink not Mink” campaigns featuring supermodels and more recently singers such as Pink and Dave Navarro who chose to bare their skin to help animals hold on to theirs.
Nowadays choosing cruelty-free products be it clothing, food or cosmetics has become a lifestyle choice. Estelle is a proudly fur-free label. For the morally aware, fur is both old-fashioned and cruel (think Cruela De Ville and her pursuit for the perfect Dalmatian fur). Additionally fake fur now looks so real and is so versatile that it is a no-brainer when it comes to designing garments owing to its versatility as a fabric which comes in a variety of colours, textures and workable lengths.
How to tell real fake fur from animal fur
Alarmingly, recent news reports have uncovered that genuine animal fur has in some cases been secretly disguised as faux when it’s been cheaper to produce, and then sold on to unsuspecting customers. So how can you tell if faux fur is actually fake? With fur looking ever so real it has become hard to distinguish between what’s real and what’s not, but you can find out by looking at the base of the fur. Faux fur is a knit cleverly woven onto very fine mesh-type fabric, whereas real fur is on a skin and because it comes in irregular shapes has seams throughout. At Estelle we have a quality control team that inspects all our fabrics and our factories making sure that the fabric comes in rolls and is seamless – a clear indication that it is in fact faux fur.