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Our Story

The Estelle woman is confident & modern. Over the years, she has developed her own style and knows what looks good on her. She’s hard working & professional, looking for items that will take her from desk to dinner & on all the errands in between. A lover of fashion – she knows it’s not just about what you wear but how you wear it.


Alongside sister brand Stella; Estelle was born in 2003 in Melbourne, Australia. Our team is passionate about offering fashionable clothing to every woman & while Estelle has grown in both the Australian and International markets, we are still a small team of designers, pattern makers, sales experts and fashion enthusiasts who work hard to inspire and empower our customers.


We are authentic & like the Estelle woman; we want to have fun with our fashion. Our customer is our number one priority – our goal: to help her look (and more importantly FEEL) her most confident & stylish self. Our expert team work with Australian, size 16, curve models to ensure the fit is flattering on the curvy woman.


Estelle ranges from work wear basics to fashion items for the every day, alongside special occasion wear & seasonal essentials like coats and knitwear. We specialise in print and colour for the size AU 14 – 22 woman. Offering new product weekly, you can always count on Estelle for the latest trend items.

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