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Our Story


Alongside sister brand Stella, Estelle was born in 2003 in Melbourne, Australia. We’ve grown since then, but we’re still a small team of designers, pattern makers and fashion enthusiasts with one overarching goal: to help the Estelle woman look (and FEEL) her most confident and stylish self.


The Estelle woman is confident and modern. She knows it’s not just about what you wear but how you wear it. As a hard-working professional, she needs items that will take her from desk to dinner and everything in between with ease. She knows her own style and what looks good on her, but she isn’t afraid to have a little fun with her fashion.


The Estelle range features everyday staples, from work wear basics to weekend wardrobe essentials, alongside special occasion wear and seasonal items like coats and knitwear. Specialising in print and colour for the size AU 14 – 22 woman, our expert team of designers and pattern makers work with Australian size 16 curve models to ensure a flattering fit on the curvy woman. Our range is always evolving, and with new products coming out weekly, you can always count on Estelle for the latest trend items.


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