Cementing our legacy as a long-standing authority within the Australian curve market, this year Estelle celebrates 20 years in business! This milestone commemorates two decades of creating fashionable garments, honing our craft, celebrating inclusivity and striving to serve our community.
If practice makes perfect, then we dare use the word master. The past 20 years of working closely with the contemporary Australian woman has developed our talented team, who work tirelessly to ensure each garment is designed just the way you like it. This ornate understanding of your fit and function expectation allows us to create eye-catching garments that never compromise on wearability.


Estelle was founded in 2003 as the plus-size extension to sister-brand, Stella. Quickly forging its own path, we recognised an opportunity to help more women feel great every day, by broadening our Estelle offering to ‘size-inclusive’. Today, Estelle offers every style in sizes 10 - 22 AU, as we embody our ethos to create fashion for every body and style in every size. There is no denying that Estelle has continued to grow and evolve over the last two decades; however, our customer remains at the forefront of everything we do.  

In the same community spirit in which we serve our customer, we also maintain valued partnerships, making it easier for you to access our products worldwide. We thank our Australian partners, David Jones and The Iconic, our American partners Nordstrom, Bloomingdale’s and Dia & Co, and other retailers around the globe, who share our commitment to serving the Estelle community.  

Thank you for joining us on this journey. We are honoured to celebrate two decades of style, inclusivity and of course, Estelle. Cheers to 20 more!


With love,